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KNOWLEDGE, PLANNING, AND MARKE...
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Markenführung
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O'Neill, John
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Handbook of hospitality strategic management
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International journal of contemporary hospitality management
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The Cornell hospitality quarterly
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The brand challenge : adapting branding to sectorial imperatives
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ECONIS (ZBW)
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Research advances in the building of hotel brands
O'Neill, John
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 253-270)
.
2015
Persistent link: https://www.econbiz.de/10010431231
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2
Operations research from 1913 to 2013 : the Ford assembly line to hospitality industry innovation
O'Neill, John
;
McGinley, Sean
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 663-678
Persistent link: https://www.econbiz.de/10010395538
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3
Recent findings regarding hotel brand and strategy
O'Neill, John
;
Mattila, Anna
- In:
Handbook of hospitality strategic management
,
(pp. 203-213)
.
2008
Persistent link: https://www.econbiz.de/10003809035
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4
Do brand-affiliated hotels have lower cash-flow risk?
Liu, Peng
;
O'Neill, John
- In:
The Cornell hospitality quarterly
64
(
2023
)
3
,
pp. 363-380
Persistent link: https://www.econbiz.de/10014312210
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