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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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Chinese hotel guest perception of international chain hotels under the same hotel brand in different travel destinations : the cases of intercontinental and Sheraton
Sun, Sunny; Tong, Karen TszLun; Law, Chun Hung Roberts - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 172-188
Persistent link: https://www.econbiz.de/10011951210
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The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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Operative Umsetzung von Relaunch-Aktivitäten
Schweitzer, Fiona; Gabriel, Iris - In: Praxishandbuch Relaunch : Potenziale vorhandener Marken …, (pp. 345-368). 2013
Persistent link: https://www.econbiz.de/10011447473
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Strategic timing of product introduction under heterogeneous demand
Dahl Winther, Christian - 2009
Persistent link: https://www.econbiz.de/10003829387
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Optimal product line strategies for entry in new markets
Joshi, Yogesh V. - 2007
Persistent link: https://www.econbiz.de/10009707952
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Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate; Romaniuk, Jenni - In: Journal of advertising research 50 (2010) 1, pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
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Time dimension in consumers' image construction process : introduction image heritage and image-in-use
Rindell, Anne - 2010
Persistent link: https://www.econbiz.de/10003969131
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Does repurchase timing matter in promotional framing effect?
Wang, Bo - In: Marketing intelligence & planning 40 (2022) 8, pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
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The luxury of doing nothing : inferring luxury from idleness display in travel setting
Shin, Minjung; Back, Ki-Joon - In: Journal of travel and tourism marketing 37 (2020) 4, pp. 409-417
Persistent link: https://www.econbiz.de/10012289344