//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What do we know about Europe?
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
9
Konsumentenverhalten
8
EU countries
7
EU-Staaten
7
Market research
4
Marktforschung
4
Cross-cultural marketing
3
Interkulturelles Marketing
3
International marketing
3
Internationales Marketing
3
Museum
3
Beverage industry
2
Brand management
2
Cognition
2
Getränkeindustrie
2
Holiday behaviour
2
Lebensstil
2
Lifestyle
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
Philosophy of economics
2
Standardisierung
2
Standardization
2
Tourism
2
Urlaubsverhalten
2
Viral marketing
2
Virales Marketing
2
Welt
2
Wirtschaftsphilosophie
2
World
2
AHP approach
1
AHP-Verfahren
1
Alcohol consumption
1
Alcohol policy
1
Alcoholism
1
Alkoholisches Getränk
1
Alkoholkonsum
1
Alkoholpolitik
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Rodríguez Santos, María Carmen
2
Blanco-Moreno, Sofía
1
Costa-Feito, Aroa
1
González-Fernández, Ana M.
1
Palos-Sanchez, Pedro
1
Reyes-Menendez, Ana
1
Saura, José Ramón
1
more ...
less ...
Published in...
All
European management journal
1
Management decision
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting the impact of perceived social value on consumer behavior toward luxury brands
Reyes-Menendez, Ana
;
Palos-Sanchez, Pedro
;
Saura, José …
- In:
European management journal
40
(
2022
)
2
,
pp. 224-233
Persistent link: https://www.econbiz.de/10013198089
Saved in:
2
Women's happiness and brand content marketing
Blanco-Moreno, Sofía
;
Costa-Feito, Aroa
;
Rodríguez …
- In:
Management decision
62
(
2024
)
2
,
pp. 450-470
Persistent link: https://www.econbiz.de/10014637155
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->