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~subject:"Markenführung"
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Markenführung
Deutschland
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Direct marketing
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German
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Dahlhoff, Hans-Dieter
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Eickhoff, Jeannette
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Research paper / CAR, Center of Automotive Research, Fachhochschule Gelsenkirchen
1
Strategie und Technik des Automobilmarketing
1
Zeitschrift Führung + Organisation : ZfO
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ECONIS (ZBW)
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Automobiles Markenmanagement
Dahlhoff, Hans-Dieter
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2000
Persistent link: https://www.econbiz.de/10003462226
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Integrierte Unternehmenskommunikation bei der Deutschen Bank
Dahlhoff, Hans-Dieter
- In:
Zeitschrift Führung + Organisation : ZfO
75
(
2006
)
1
,
pp. 46-50
Persistent link: https://www.econbiz.de/10003279300
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Den Automobilvertrieb und -handel markengerecht aufbauen und steuern
Dahlhoff, Hans-Dieter
;
Eickhoff, Jeannette
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 215-235)
.
2013
Persistent link: https://www.econbiz.de/10010426297
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