With the changing lifestyles, incomes and shopping habits, there is a lot of scope for organized retailing which is growing day by day. Shopping malls are really helping these retail giants by providing them the infrastructure required by them to grow fast.The present study is based on the...

Since competition is getting intense in all consumable products in Pakistan, physical attributes of products now lack sustainability because they can be copied easily. What the firms now require is to create differentiation not only on physical attributes rather it should touch the psychology of...

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance...

Shoppers make up their mind about a product in about the time it takes to read this sentence. (Jack Neff , 2007). In the first 3-7 seconds after a shopper encounters a product on a store shelf, the marketers have the best chance of converting a browser into a buyer by appealing to their senses,...