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Markenführung
Chile
35
Australia
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Consumer behaviour
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KMU
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16
Konsumentenverhalten
15
Australien
13
Latin America
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Bianchi, Constanza
7
Pike, Steven
3
Mathews, Shane
2
Andrews, Lynda
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Cacho-Elizondo, Silvia
1
Castellucci, Luciano
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Chen, Hsiu-Li
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Chen, Hsiu-li
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Cuneo, Andrés
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Drennan, Judy
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Fazal-e-Hasan, Syed
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Guibert, Nathalie
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Kerr, Gayle
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Lings, Ian
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Louriero, Sandra
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Patti, Charles H.
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Trinidad Mena, Maria
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Australasian marketing journal
1
International journal of hospitality management
1
International marketing review
1
Journal of food products marketing
1
Journal of international consumer marketing
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The international review of retail, distribution and consumer research
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Tourism management : research, policies, practice
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ECONIS (ZBW)
9
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1
The effects of portal website attitude and e-services on branding of e-stores
Chen, Hsiu-li
;
Mathews, Shane
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 155-160
Persistent link: https://www.econbiz.de/10010125796
Saved in:
2
Experiential brand deployment : improving tourism brand evaluations
Chen, Hsiu-Li
;
Mathews, Shane
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
5
,
pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
Saved in:
3
Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven
;
Bianchi, Constanza
;
Kerr, Gayle
;
Patti, …
- In:
International marketing review
27
(
2010
)
4
,
pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
Saved in:
4
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
5
Consumer brand loyalty in the Chilean wine industry
Bianchi, Constanza
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
Saved in:
6
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
7
Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza
;
Pike, Steven
;
Lings, Ian
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
Saved in:
8
Consumer brand hate : the role of ambivalence
Valenzuela, Consuelo
;
Castellucci, Luciano
;
Trinidad …
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 100-125
Persistent link: https://www.econbiz.de/10012873364
Saved in:
9
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
Saved in:
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