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Cases on social justice in China and perspectives on Chinese brands

El Haoussine, Youssef (ed.); Wang, Lulu (ed.) - 2023

in China instructing foreign academics on how to perform international comparative studies in the Chinese market"-- …

Persistent link: https://www.econbiz.de/10013286671

Ethical branding trust : using professionals to improve sales of sustainable and ethical products

In: Annals in social responsibility : ASR 8 (2022) 1, pp. 7-8

Persistent link: https://www.econbiz.de/10013189357

The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021

Malter, Alan J. (ed.); Baker, Stacey Menzel (ed.); … - AMA Winter Academic Conference <2021, Online>; American … - 2021

Persistent link: https://www.econbiz.de/10012880704

CSR motives on situational scepticism towards luxury brands

Teah, Kevin; Sung, Billy; Phau, Ian - In: Marketing intelligence & planning 40 (2022) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10013172878

When Being Good Backfires : Overcoming Misfits between Brand and Corporate Social Responsibility

Monga, Alokparna (Sonia) - 2020

Drawing on research in branding and consumer behavior, this paper examines situations in which a lack of fit in Corporate Social Responsibility (CSR) activities can lead to unintended negative consequences. Various suggestions for managers are discussed, such as focusing on CSR activities that...

Persistent link: https://www.econbiz.de/10012827372