Similar Search Results

"Geiz ist geil" oder führt er nicht doch zu einem problematischen Wertezerfall? : aktuelle Tendenzen in den Konsumstilen und Skizze zentraler Problemstellungen eines markenwert-zen...

Wiedmann, Klaus-Peter; Siebels, Astrid - 2005 - 2., leicht überarb. Aufl.

Persistent link: https://www.econbiz.de/10003401386

Exploring hotel brand attachment : the mediating role of sentimental value

Liu, Yan; Kou, Yan; Guan, Zhenzhong; Hu, JiaJing; Pu, Bo - In: Journal of retailing and consumer services 55 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012269079

Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements

Voorn, R. J. J.; Veen, Gerrita van der; Rompay, Thomas … - In: The journal of brand management : an international journal 28 (2021) 1, pp. 48-59

Persistent link: https://www.econbiz.de/10012433572

The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial

Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Balaji, M. S. - In: Journal of business research : JBR 121 (2020), pp. 686-695

Persistent link: https://www.econbiz.de/10012417387

The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity

Han, Sung Ho; Chen, Cheng-Hao Steve; Lee, Timothy J. - In: International journal of hospitality management 94 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012495106

Between you and me : the effects of content ephemerality and the role of social value orientation in luxury brands' social media communication

Lim, Heejin; Childs, Michelle; Cuevas, Leslie; Lyu, Jewon - In: Journal of global fashion marketing : JGfM 12 (2021) 2, pp. 120-132

Persistent link: https://www.econbiz.de/10012500702

Sustainable luxury brands : the moderating effects of salient identity-based goals

Li, Jiarui; Kang, Jiyun - In: The journal of product & brand management 33 (2024) 2, pp. 273-286

Persistent link: https://www.econbiz.de/10014486341

The Impact and Level of Cultural Values and Ethically-Minded Consumer Behavior on the Consumer-Based Brand Equity of Nestle : Evidence from Pakistani Cultural Context

Shah, Nazir Hussain; Khan, Hira; Alvi, Abdul Khaliq; … - 2021

This research report inquires the level of cultural values in rural and urban areas of Lahore. It also checks the impact of two independent variables namely; cultural values and ethically-minded consumer behavior on the consumer-based brand equity. Nestle Pakistan Limited is taken as the case...

Persistent link: https://www.econbiz.de/10013224138

Revisiting the impact of perceived social value on consumer behavior toward luxury brands

Reyes-Menendez, Ana; Palos-Sanchez, Pedro; Saura, José … - In: European management journal 40 (2022) 2, pp. 224-233

Persistent link: https://www.econbiz.de/10013198089

Aktuelle Trends im Verbraucherverhalten : Chancen und Risiken für den Markenartikel

Meffert, Heribert; Twardawa, W.; Wildner, Raimund - 2000

Persistent link: https://www.econbiz.de/10013330255