Shandy, Venny Mellandhia; Mulyana, Asep; Harsanto, Budi - In: Cogent business & management 10 (2023) 2, pp. 1-15
This study examines the effect of social media richness on business performance, mediated by brand equity. The study utilizes a quantitative methodology with a sample of 232 food and beverage SMEs in Indonesia. Data were analyzed using structural equations models partial least squares (SEM PLS)....
