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Markenführung
Business start-up
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Al-Kwifi, Osama Sam
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Ahmed, Zafar U.
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Gelaidan, Hamid Mahmood
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Journal for global business advancement : JGBA
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An intellectural journey into the historical evolution of marketing research in brand switching behavior : past, present and future
Al-Kwifi, Osama Sam
;
Ahmed, Zafar U.
- In:
Journal of management history : JMH
21
(
2015
)
2
,
pp. 172-193
Persistent link: https://www.econbiz.de/10011326810
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2
CHALCO : building a global brand while passing industry crisis
Al-Kwifi, Osama Sam
;
Ahmed, Zafar U.
- In:
Journal of technology management in China
9
(
2014
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10010386385
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3
The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood
;
Mabkhot, Hashed Ahmad
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10013353220
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