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An intellectural journey into the historical evolution of marketing research in brand switching behavior : past, present and future
Al-Kwifi, Osama Sam; Ahmed, Zafar U. - In: Journal of management history : JMH 21 (2015) 2, pp. 172-193
Persistent link: https://www.econbiz.de/10011326810
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CHALCO : building a global brand while passing industry crisis
Al-Kwifi, Osama Sam; Ahmed, Zafar U. - In: Journal of technology management in China 9 (2014) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10010386385
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The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; … - In: Journal for global business advancement : JGBA 14 (2021) 6, pp. 845-862
Persistent link: https://www.econbiz.de/10013353220