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Markenführung
Consumer behaviour
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Brand management
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Einzelhandel
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Retail trade
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Beziehungsmarketing
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Garantie
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Lieferkette
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Money-back guarantee
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Supply chain
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Vertriebsweg
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Agency selling
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Beschwerdemanagement
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Betriebliche Kreislaufwirtschaft
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Brand image
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Competition
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Complaint management
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Consumer switch
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Coping-Strategie
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Coronavirus
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Corporate confidence
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Corporate resilience
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Customer return
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Dynamic promotion
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Huang, Zongsheng
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Bai, Peijie
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Bin, Liu
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Feng, Ting
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Huang, Lingchen
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
Saved in:
2
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
3
Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers
Huang, Zongsheng
;
Bai, Peijie
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502665
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