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~subject:"Markenführung"
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Markenführung
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International journal of contemporary hospitality management
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ECONIS (ZBW)
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Triad theory of hotel managerial leadership, employee brand-building behavior, and guest images of luxury-hotel brands
Xie, Lishan
;
Li, Yaoqi
;
Che, Sheng-Hsiang
;
Huan, Tzung-cheng
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1826-1847
Persistent link: https://www.econbiz.de/10011624165
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2
Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan
;
Peng, Jia-min
;
Huan, Tzung-cheng
- In:
International journal of hospitality management
42
(
2014
),
pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
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3
Customers' self-image congruity and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
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