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~subject:"Markenführung"
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Markenführung
Familienunternehmen
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family firm perception
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Prügl, Reinhard
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Fries, Andreas
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Journal of family business strategy
3
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
European management journal
1
Family business review : journal of the Family Firm Institute
1
Journal of business research : JBR
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ECONIS (ZBW)
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Nachhaltige Markenführung und sozial-ökologische Produktleistungen
Spitzley, Dinah
;
Fries, Andreas
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 131-148)
.
2015
Persistent link: https://www.econbiz.de/10011290679
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2
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
3
Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
Saved in:
4
Why the family business brand matters : brand authenticity and the family firm trust inference
Lude, Maximilian
;
Prügl, Reinhard
- In:
Journal of business research : JBR
89
(
2018
),
pp. 121-134
Persistent link: https://www.econbiz.de/10011881625
Saved in:
5
Branding the family firm : a review, integrative framework proposal, and research agenda
Binz Astrachan, Claudia
;
Botero, Isabel
;
Astrachan, …
- In:
Journal of family business strategy
9
(
2018
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10011864857
Saved in:
6
Communicating the family firm brand : antecedents and performance effects
Beck, Susanne
;
Prügl, Reinhard
;
Walter, Katharina
- In:
European management journal
38
(
2020
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10012211565
Saved in:
7
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
Saved in:
8
Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude
Lude, Maximilian Joachim
;
Prügl, Reinhard
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014315443
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