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Brand Inertia in U.S. Household Cheese Consumption

Arnade, Carlos; Gopinath, Munisamy; Pick, Daniel - 2010

To analyze U.S. consumers' brand choices for cheese purchases, we derive a set of discrete-choice models from dynamic utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of the top brands for cheddar, shredded, and sliced...

Persistent link: https://www.econbiz.de/10014217308

The rise of inconspicuous consumption

Eckhardt, Giana M.; Belk, Russell W.; Wilson, Jonathan A. J. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 807-826

Persistent link: https://www.econbiz.de/10011309052

Exploring ethnic consumer response to crossover brand extensions

Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana; … - In: Journal of business research : JBR 67 (2014) 4, pp. 457-463

Persistent link: https://www.econbiz.de/10010362110

Uruguayan buyer behaviour : conspicuous versus inconspicuous consumption

Sachdev, Harash J.; Murphy, Micah; Belassi, Camila - In: International journal of business and emerging markets … 8 (2016) 1, pp. 67-93

Persistent link: https://www.econbiz.de/10011565199

Bilingual brand communities? : strategies for targeting Hispanics on social media

Villegas, Dino A.; Marin, Alejandra Marin - In: The journal of product & brand management 31 (2022) 4, pp. 586-605

Persistent link: https://www.econbiz.de/10013393664

Adding value to insurance products : the AXA Irish experience

Brophy, Richard - In: The journal of product & brand management 22 (2013) 4, pp. 293-299

Persistent link: https://www.econbiz.de/10009788451

Brand equity measurements and service delivery : empirical study from the Nigerian insurance industry

Ajemunigbohun, Sunday Stephen; Aduloju, Sunday Adekunle - In: Economic and environmental studies : a journal for … 17 (2017) 4, pp. 777-793

This study evaluates brand equity measurements on service delivery of insurance companies in Nigeria. An explanatory … gathering exercise. The study surveyed 31 insurance companies in Nigeria; with a sample size of 212 giving a response rate of 68 … importance of individual brand equity measurement and how positively related to service delivery of insurance companies in …

Persistent link: https://www.econbiz.de/10011857662

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives

Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.); … - 2023

marketing in Southeast Asia markets to a whole new level -- Chapter 5: Afloat in a changing COVID-19 world: The rise of … South America, Asia and Africa. It offers timely information on growing areas such as sustainability, digital platforms …

Persistent link: https://www.econbiz.de/10013504679

Luxury fashion consumption and Generation Y consumers : self, brand consciousness, and consumption motivations

Giovannini, Sarah; Xu, Yingjiao; Thomas, Jane Boyd - In: Journal of fashion marketing and management 19 (2015) 1, pp. 22-40

Persistent link: https://www.econbiz.de/10011299345

Premium generic brand (PGB) choice vis-à-vis generic and national brands : a scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cros...

Baumann, Chris; Hamin, Hamin - In: Journal of retailing and consumer services 21 (2014) 4, pp. 492-501

Persistent link: https://www.econbiz.de/10010388548

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