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~subject:"Markenführung"
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Markenführung
Brand management
5
Rumänien
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Consumer behaviour
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Brand extension
3
Brand image
3
Declared health status
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Lifestyle
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Markenimage
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Romania
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Markentransfer
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Analysis of variance
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Anthropic touristic potential
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Anthropogenic determinants
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B-to-B-Marketing
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Bacău County
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Binnenwanderung
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Border region
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Brand alliances
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Brand attachment
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Brand extensions
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Business-to-business marketing
1
Competence
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Consumer skepticism
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Consumer support
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Coronavirus
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Corporate hypocrisy
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Corporate reputation
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Corporate social responsibility
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Dimitriu, Radu
5
Warlop, Luk
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Champniss, Guy
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Crisafulli, Benedetta
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Guesalaga, Rodrigo
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MacDonald, Emma K.
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Samuelsen, Bendik Meling
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Singh, Jaywant
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta
;
Dimitriu, Radu
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
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2
No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy
;
Wilson, Hugh
;
MacDonald, Emma K.
; …
- In:
Technological forecasting & social change : an …
111
(
2016
),
pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
Saved in:
3
Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu
;
Guesalaga, Rodrigo
- In:
Psychology & marketing
34
(
2017
)
5
,
pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
Saved in:
4
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
5
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
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