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~subject:"Markenführung"
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Markenführung
Relationship marketing
26,164
Beziehungsmarketing
25,379
Consumer behaviour
8,966
Konsumentenverhalten
8,895
Intangible assets
5,545
Customer satisfaction
5,507
Kundenzufriedenheit
5,407
Immaterielle Werte
5,404
Service quality
3,967
Dienstleistungsqualität
3,935
Theorie
3,532
Theory
3,532
Human resources
3,270
Humanressourcen
3,267
Deutschland
3,228
Germany
3,160
Balanced Scorecard
3,090
Balanced scorecard
2,936
Brand management
2,642
Lieferantenmanagement
2,223
Supplier relationship management
2,223
Social Web
2,076
Social web
2,076
Personalmanagement
1,983
Human Resource Management
1,982
Brand image
1,937
Markenimage
1,931
Marketingmanagement
1,898
Marketing management
1,895
Electronic Commerce
1,754
USA
1,728
United States
1,697
E-commerce
1,694
Strategisches Management
1,662
Performance measurement
1,608
Online-Marketing
1,596
Internet marketing
1,591
Unternehmenserfolg
1,588
Firm performance
1,567
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Online availability
All
Undetermined
1,473
Free
372
Type of publication
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Article
2,243
Book / Working Paper
383
Journal
1
Type of publication (narrower categories)
All
Article in journal
2,087
Aufsatz in Zeitschrift
2,087
Aufsatz im Buch
155
Book section
155
Hochschulschrift
58
Thesis
45
Graue Literatur
34
Non-commercial literature
34
Collection of articles of several authors
29
Sammelwerk
29
Aufsatzsammlung
24
Arbeitspapier
19
Working Paper
19
Case study
18
Conference paper
18
Fallstudie
18
Konferenzbeitrag
18
Guidebook
11
Ratgeber
11
Reprint
8
Handbook
6
Handbuch
6
Konferenzschrift
5
Lehrbuch
3
Textbook
3
Collection of articles written by one author
2
Conference proceedings
2
Sammlung
2
Festschrift
1
Interview
1
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1
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1
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English
2,441
German
187
Italian
1
Polish
1
Author
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Loureiro, Sandra Maria Correia
23
Hollebeek, Linda D.
15
Khan, Imran
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Fournier, Susan
11
Guzman, Francisco
11
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
King, Ceridwyn
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Huber, Frank
9
Kunkel, Thilo
9
Burmann, Christoph
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Casidy, Riza
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Kim, Jinkyung Jenny
7
Leckie, Civilai
7
So, Kevin Kam Fung
7
Sreejesh, S.
7
Hwang, Jinsoo
6
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
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Institution
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Springer Fachmedien Wiesbaden
9
Gesellschaft zur Erforschung des Markenwesens
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
National Bureau of Economic Research
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Tectum Verlag
1
Universität Mannheim
1
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Published in...
All
Journal of business research : JBR
138
Journal of retailing and consumer services
103
The journal of product & brand management
100
The journal of brand management : an international journal
91
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Cogent business & management
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Journal of strategic marketing
27
Marketing intelligence & planning
27
Journal of promotion management : innovations in planning and applied research
26
Psychology & marketing
26
SpringerLink / Bücher
26
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of travel and tourism marketing
17
Journal of marketing communications
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Business horizons
13
European journal of marketing
13
Journal of the Academy of Marketing Science
13
The journal of services marketing
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Tourism management : research, policies, practice
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
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ECONIS (ZBW)
2,627
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1
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
2
Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
Lee, Tzong-ru
;
Choy, King Lun
;
Hsu, Min Chih
;
Cassia, Fabio
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10011710580
Saved in:
3
Kommunikationssteuerung und Kommunikationscontrolling : das Beispiel Henkel
Primosch, Ernst
;
Gleumes, Simone
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10003647063
Saved in:
4
Markenführung und Controlling : der Markenwert in der Balanced Scorecard
Kropfberger, Dietrich
;
Mödritscher, Gernot
;
Waiguny, Martin
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 487-519)
.
2006
Persistent link: https://www.econbiz.de/10003416121
Saved in:
5
An integration of BSC and AHP for sustainable growth of manufacturing industries
Sundharam, V. N.
;
Sharma, Vinay
;
Thangaiah, Stephan I. S.
- In:
International journal of business excellence
6
(
2013
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10009756528
Saved in:
6
Markenführung versus Controlling? - Ansatzpunkte zur Verbindung "weicher" und "harter" Erfolgsfaktoren mithilfe der Balanced Scorecard
Meffert, Heribert
;
Koers, Martin
- In:
Trendberichte zum Controlling : Festschrift für Heinz …
,
(pp. 53-79)
.
2004
Persistent link: https://www.econbiz.de/10001926269
Saved in:
7
Brand Equity als Führungsinstrument
Sander, Matthias
- In:
Leadership in turbulenten Zeiten ; mit 14 Tabellen
,
(pp. 309-317)
.
2003
Persistent link: https://www.econbiz.de/10001935140
Saved in:
8
Identitätsorientiertes Markencontrolling : Grundlagen und konzeptionelle Ausgestaltung
Meffert, Heribert
;
Koers, Martin
- In:
Markenmanagement : Grundfragen der …
,
(pp. 403-428)
.
2002
Persistent link: https://www.econbiz.de/10001652291
Saved in:
9
Betriebstypenmarkenführung mit Hilfe der Balanced Scorecard : dargestellt am Beispiel von Marc O'Polo
Gedat, Alexander
;
Salfeld, André
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 3 - 17)
.
2005
Persistent link: https://www.econbiz.de/10014555965
Saved in:
10
Markencontrolling : theoretische Grundlagen und konzeptionelle Ausgestaltung auf Basis der Balanced Scorecard
Meffert, Heribert
;
Koers, Martin
-
2001
Persistent link: https://www.econbiz.de/10013330167
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