Similar Search Results

Games people play with brands : an application of transactional analysis to marketplace relationships

Molesworth, Mike; Grigore, Georgiana F.; Jenkins, Rebecca - In: Marketing theory 18 (2018) 1, pp. 121-146

Persistent link: https://www.econbiz.de/10011825712

The role of digital channels in industrial marketing communications

Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710

Persistent link: https://www.econbiz.de/10011382374

Influences of search engine optimization on performance of smes : a qualitative perceptive

Tomasi, Stella; Li, Xiaolin - In: Journal of electronic commerce in organizations : the … 13 (2015) 1, pp. 27-49

Persistent link: https://www.econbiz.de/10011312101

Taking a deliberate approach : the enactment of brand orientation in an SME context

Hodge, Nicole M.; McMullen, Cathi; Kleinschafer, Jodie - In: The journal of brand management : an international journal 25 (2018) 4, pp. 395-408

Persistent link: https://www.econbiz.de/10011885073

Relationship marketing and micro-retailer brand in traditional markets

Theerachun, Sanatcha; Speece, Mark; Zimmermann, Willi - In: Journal of international food & agribusiness marketing … 25 (2013) 3, pp. 242-266

Persistent link: https://www.econbiz.de/10009766697

A lovable personality : the effect of brand personality on brand love

Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113

Persistent link: https://www.econbiz.de/10011565291

Relationship marketing in an online social media context : newspaper versus television brand websites comparison

Guo, Miao - In: Journal of media business studies 11 (2014) 4, pp. 1-26

Persistent link: https://www.econbiz.de/10010459816

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Developing a model for athletes' personal brands on social networks : case study: Instagram

Zakerian, Alireza; Sarkoohi, Pegah; Ghafouri, Farzad; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 142-160

Persistent link: https://www.econbiz.de/10012990321

The platformization of brands

Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131

Persistent link: https://www.econbiz.de/10012794732

1
2
3
4
5
6
7
8
9
10
Next
Last