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Markenimage
Brand management
72
Markenführung
72
Marketingmanagement
48
Marketing management
41
Markenartikel
39
Brand image
33
Brand
32
Consumer behaviour
29
Konsumentenverhalten
29
Marketing
28
Hotel industry
17
Hotellerie
17
Marketing theory
16
Marketingtheorie
16
USA
14
United States
14
Theorie
13
Theory
13
Markenpolitik
12
Strategisches Management
11
Brand extension
10
Markentransfer
10
Beziehungsmarketing
9
Relationship marketing
9
Advertising
8
Brand architecture
8
Werbung
8
Markenarchitektur
7
Wettbewerbsstrategie
7
Competitive strategy
6
Product management
6
Produktmanagement
6
Corporate reputation
5
Firmenimage
5
Management
5
Strategic management
5
B-to-B-Marketing
4
Brand equity
4
Branding
4
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Article
28
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5
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Aufsatz in Zeitschrift
19
Aufsatz im Buch
7
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7
Reprint
6
Arbeitspapier
1
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1
Fallstudie
1
Fallstudiensammlung
1
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Language
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English
33
Author
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Keller, Kevin Lane
32
Hoeffler, Steve
4
Fiske, Susan T.
2
Heckler, Susan E.
2
Houston, Michael J.
2
Kervyn, Nicolas
2
Lehmann, Donald R.
2
Malone, Chris
2
Moorthy, Sridhar
2
Wernerfelt, Birger
2
Aaker, Jennifer
1
Alvarez, Claudio
1
Avery, Jill
1
Bennett, Aronté Marie
1
Chintagunta, Pradeep K.
1
Dev, Chekitan S.
1
Fournier, Susan
1
Garbinsky, Emily N.
1
Hill, Ronald Paul
1
MacInnis, Deborah L.
1
Neslin, Scott A.
1
Oh, Travis Tae
1
Parker, Jeffrey R.
1
Reibstein, David J.
1
Schleicher, Martin G.
1
Sinclair, Roger
1
Sinclair, Roger Neville
1
Smith, Robert W.
1
Sood, Sanjay
1
Tsai, Yi-Lin
1
Vohs, Kathleen D.
1
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The journal of brand management : an international journal
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Financial Times handbook of management
1
Handbook of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The handbook of marketing research : uses, misuses, and future advances
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
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What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
4
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
5
Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
7
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
8
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
9
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
10
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
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