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Researching country image construct in the context of emerging economies

Ozretić Došen, Đurđana; Skare, Vatroslav; Krupka, Zoran - In: Research handbook of marketing in emerging economies, (pp. 163-196). 2017

Persistent link: https://www.econbiz.de/10011656258

Exploring the influence of sensory marketing on brand perception

Krupka, Zoran - In: Naše gospodarstvo : NG 69 (2023) 3, pp. 45-55

The main purpose of this paper is to investigate how the number, perceived intensity, and frequency of sensory involvement in the consumer-brand relationship, impact brand perception. The research was conducted on a sample of 189 respondents from the Republic of Croatia. To test the hypotheses...

Persistent link: https://www.econbiz.de/10014425575

The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures

Fuduric, Morana; Varga, Akos; Horvat, Sandra; Škare, … - In: Journal of business research : JBR 142 (2022), pp. 221-241

Persistent link: https://www.econbiz.de/10013168133

Psychographic clusters of private label consumers

Fudurić, Morana; Horvat, Sandra; Škare, Vatroslav; … - In: Advances in National Brand and Private Label Marketing …, (pp. 31-37). 2023

Persistent link: https://www.econbiz.de/10014289824

The importance of country-of-origin construct dimensions in destination brand building

Krupka, Zoran; Mirt, Mateja; Ozretić Došen, Đurđana - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 221-238

Persistent link: https://www.econbiz.de/10012819233