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The value relevance of brand equity, intellectual capital and intellectual capital management capability

Yang, Jing; Brashear-Alejandro, Thomas; Asare, Anthony - In: Journal of strategic marketing 23 (2015) 6, pp. 543-559

Persistent link: https://www.econbiz.de/10011478818

The impact of social media platform selection on effectively communicating about corporate social responsibility

Yang, Jing; Basile, Kelly; Letourneau, Olivia - In: Journal of marketing communications 26 (2020) 1, pp. 65-87

Persistent link: https://www.econbiz.de/10012203389

Exploring the dimensional relationships among image formation agents, destination image, and place attachment from the perspectives of pop star fans

Lee, Sojung; Busser, James; Yang, Jing - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 730-746

Persistent link: https://www.econbiz.de/10011387024

How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement

Joo, Eunsin; Yang, Jing - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 754-772

Persistent link: https://www.econbiz.de/10014428170

"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism

Yang, Jing; Mundel, Juan - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 877-899

Persistent link: https://www.econbiz.de/10012607295

Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach

Yang, Jing; Mundel, Juan - In: The journal of product & brand management 31 (2022) 2, pp. 279-292

Persistent link: https://www.econbiz.de/10013164320

Can brand sponsorship increase download intention for mHealth apps? : the role of issue relevance, brand involvement, and perceived app quality

Yang, Jing; Kanthawala, Shaheen; Joo, Eunsin; Kononova, … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 869-892

Given the ubiquity of mobile health apps, marketers are increasingly using this technology as a popular promotional strategy. The current study investigates the roles of health issue relevance, brand involvement, and perceived app quality in influencing individuals’ download intention for...

Persistent link: https://www.econbiz.de/10013277323

The effect of institutional CSR on brand advocacy during COVID-19 : the moderated mediation effect of CSR expectancy and value-driven motivation

Kim, Taeyoung; Yang, Jing; Yim, Myungok Chris - In: The journal of product & brand management 32 (2023) 1, pp. 37-58

Persistent link: https://www.econbiz.de/10013552932

The effect of hedonic presentation on consumers' willingness to pay and purchase intention for minimally branded products online

Yang, Jing; Mundel, Juan; Huddleston, Patricia T.; … - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1077-1106

Persistent link: https://www.econbiz.de/10013357217