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Markenimage
Consumer behaviour
17
Konsumentenverhalten
17
Satisfaction
9
Zufriedenheit
9
Brand
7
Markenartikel
7
Brand image
6
USA
6
United States
6
Brand management
5
Markenführung
5
Lebensqualität
4
Perception
4
Personality psychology
4
Persönlichkeitspsychologie
4
Quality of life
4
Time
4
Wahrnehmung
4
Zeit
4
Advertising effects
3
Charity
3
Consumer goods
3
Culture
3
Experiment
3
Fundraising
3
Japan
3
Konsumgüter
3
Kultur
3
Marketing theory
3
Marketingtheorie
3
Nonprofit organization
3
Nonprofit-Organisation
3
Spain
3
Spanien
3
Werbewirkung
3
Wohltätigkeit
3
Advertising planning
2
Behaviour
2
Comparison
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English
6
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Aaker, Jennifer
6
Benet-Martínez, Verónica
3
Garolera, Jordi
3
Fournier, Susan
2
Alvarez, Claudio
1
Bennett, Aronté Marie
1
Brasel, S. Adam
1
Fiske, Susan T.
1
Garbinsky, Emily N.
1
Hill, Ronald Paul
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Keller, Kevin Lane
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Kervyn, Nicolas
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MacInnis, Deborah L.
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Brand management ; Vol. 2
1
Cross-cultural and critical perspectives on brands
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Report / Marketing Science Institute
1
The evolution of brands : from signals of quality to storehouses of trust
1
Working paper / Harvard Business School, Division of Research
1
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ECONIS (ZBW)
6
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1
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
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2
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001632390
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
5
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
Saved in:
6
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
Saved in:
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