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Markenimage
New product development
37
Produktentwicklung
36
USA
31
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29
Innovation
27
Marketing management
17
Marketingmanagement
17
Consumer behaviour
16
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China
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8
Marketing
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Relationship marketing
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Firm performance
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Unternehmenserfolg
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Automotive industry
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Product quality
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Produktqualität
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new product development
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Calantone, Roger J.
8
Zhang, Yufei
2
Akdeniz, M. Billur
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Baldus, Brian
1
Baldus, Brian J.
1
Huddleston, Patricia
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Hughes, Douglas E.
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Molina-Castillo, Francisco-Jose
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Munuera-Alemán, José Luis
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Nguyen, Hang T.
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Richards, Keith A.
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Sardashti, Hanieh
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Schrock, Wyatt A.
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Spreng, Richard A.
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Sung, Eunyoung Christine
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
8
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1
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
2
Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
Saved in:
3
Product quality and new product performance : the role of network externalities and switching costs
Molina-Castillo, Francisco-Jose
;
Munuera-Alemán, José Luis
- In:
The journal of product innovation management : an …
28
(
2011
)
6
,
pp. 915-929
Persistent link: https://www.econbiz.de/10009387785
Saved in:
4
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
5
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
6
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
7
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
8
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
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