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Markenimage
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Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.
;
Freling, Traci H.
;
Skinner, Steven J.
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
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Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.
;
Crosno, Jody L.
;
Henard, David H.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
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The antecedents and consequences of brand personality : a systematic review
Saeed, Muhammad Rashid
;
Burki, Umar
;
Ali, Raza
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 448-476
Persistent link: https://www.econbiz.de/10014325586
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