//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Why people break the law and g...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Theorie
9,277
Theory
9,106
Beziehungsmarketing
8,765
Relationship marketing
8,754
Markenführung
7,350
Brand management
7,347
Brand image
6,497
Slowakei
6,449
Verbraucherschutz
5,558
Slovakia
5,520
Online-Handel
5,474
Online retailing
5,461
Kundenzufriedenheit
5,369
Customer satisfaction
5,366
USA
5,170
United States
4,926
Deutschland
4,854
Social Web
4,588
Social web
4,586
Online-Marketing
4,393
Internet marketing
4,369
Germany
4,303
Dienstleistungsqualität
4,273
Service quality
4,269
Markenartikel
4,226
Brand
4,221
Einzelhandel
4,110
Consumer protection
4,068
Retail trade
4,025
Electronic Commerce
3,636
Werbewirkung
3,578
Verbraucherverhalten
3,566
Advertising effects
3,539
E-commerce
3,517
Experiment
3,318
Emotion
3,141
Werbung
3,083
more ...
less ...
Online availability
All
Undetermined
3,449
Free
1,010
Type of publication
All
Article
5,652
Book / Working Paper
866
Journal
3
Type of publication (narrower categories)
All
Article in journal
5,388
Aufsatz in Zeitschrift
5,388
Aufsatz im Buch
245
Book section
245
Graue Literatur
105
Non-commercial literature
105
Hochschulschrift
96
Working Paper
78
Arbeitspapier
77
Thesis
72
Conference paper
51
Konferenzbeitrag
51
Reprint
36
Collection of articles of several authors
19
Sammelwerk
19
Case study
16
Fallstudie
16
Aufsatzsammlung
11
Collection of articles written by one author
7
Sammlung
7
Bibliografie enthalten
4
Bibliography included
4
Konferenzschrift
4
Lehrbuch
3
Festschrift
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Market information
2
Marktinformation
2
Umfrage
2
Amtliche Publikation
1
Beispielsammlung
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Interview
1
Mikroform
1
more ...
less ...
Language
All
English
6,325
German
188
Italian
3
Undetermined
3
French
2
Polish
2
Author
All
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
7
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
6,513
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
Showing
1
-
10
of
6,521
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
Saved in:
2
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Saved in:
3
Naked consumer's mind under branded dress : case study of Slovak Republic
Kliestikova, Jana
;
Durana, Pavol
;
Kovacova, Maria
- In:
Central European business review : CEBR
8
(
2019
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012157632
Saved in:
4
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
5
The analysis of global brands : a comparative study Poland -
Slovakia
- Hungary
Wolanin-Jarosz, Elżbieta
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 135-144
Persistent link: https://www.econbiz.de/10011647936
Saved in:
6
Risky products in movies : a special type of the embedded message requiring special treatment?
Kovalenko, Andriy
;
Wooliscroft, Ben
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
4
,
pp. 334-340
Persistent link: https://www.econbiz.de/10010201101
Saved in:
7
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
8
Product adaptation in processes of internationalization : case of the Slovak food-processing companies
Horská, Elena
;
Ubreziova, Iveta
;
Kekäle, Tauno
- In:
Baltic journal of management
2
(
2007
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10003758842
Saved in:
9
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
10
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->