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Markenimage
Marketing management
16,046
Marketingmanagement
16,046
Marketing
3,200
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2,459
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2,458
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2,183
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1,815
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1,814
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1,329
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1,077
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1,072
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835
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720
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719
Marktforschung
665
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652
Social web
652
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612
Brand image
587
Advertising
573
Market research
564
Marketingtheorie
535
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526
Innovationsmanagement
524
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510
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Keller, Kevin Lane
7
Melewar, T. C.
6
O'Cass, Aron
5
Šerić, Maja
5
Bang Nguyen Viet
4
Hirvonen, Saku
4
Laukkanen, Tommi
4
Wiedmann, Klaus-Peter
4
Barnier, Virginie de
3
Baumann, Chris
3
Burmann, Christoph
3
Christodoulides, George
3
Eisend, Martin
3
Foroudi, Pantea
3
Gierl, Heribert
3
Gil Saura, Irene
3
Glynn, Mark S.
3
Gray, David
3
Hoeffler, Steve
3
Loureiro, Sandra Maria Correia
3
MacInnis, Deborah J.
3
Mirzaei, Abas
3
Pappu, Ravi
3
Sriram, S.
3
Srivastava, R. K.
3
St. Davčik, Nebojša
3
Tikkanen, Henrikki
3
Abril Barrie, Carmen
2
Anabila, Peter
2
Anees-ur-Rehman, Muhammad
2
Antwerpes, Sarah
2
Aspara, Jaakko
2
Baghi, Ilaria
2
Bahreinizad, Manizheh
2
Bajpai, Naval
2
Bamfo, Bylon Abeeku
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Bauer, Hans H.
2
Bergkvist, Lars
2
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Finansovyj Universitet
1
NetLibrary, Inc
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Peter Lang GmbH
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Journal of business research : JBR
32
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of the Academy of Marketing Science
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
Journal of retailing and consumer services
6
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of emerging markets
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
SpringerLink / Bücher
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ECONIS (ZBW)
590
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1
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590
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1
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
4
Antecedents of tourism destination image and customer satisfaction in tourism industry
Teviana, Tengku
;
Ginting, Paham
;
Lubis, Arlina Nurbaity
; …
- In:
European research studies
20
(
2017
)
3A
,
pp. 435-445
Persistent link: https://www.econbiz.de/10012219046
Saved in:
5
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
6
Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market
Dugar, Anurag
- In:
Global business review
14
(
2013
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009746403
Saved in:
7
Brand switching through marketing mix : the role of brand effect on smartphone users
Salmi Mohd Isa
;
Lai Kelly
;
Shaian Kiumarsi
- In:
International journal of process management and …
10
(
2020
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012254511
Saved in:
8
Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period
Handayani, Erna
;
Astuti, Herni Justiana
;
Darmawan, Akhmad
; …
-
2021
Persistent link: https://www.econbiz.de/10012619759
Saved in:
9
Decoding viewer behavior : a multi-faceted exploration of marketing mix, brand equity, e-WOM, and perceived value in Indonesia's film market
Jaya, Faransyah Agung
;
Arief, Muhtosim
;
Suwitho, Msi
-
2024
Persistent link: https://www.econbiz.de/10014486650
Saved in:
10
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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