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The US brand personality : a Sino perspective

Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1028-1034

Persistent link: https://www.econbiz.de/10009755366

Argentine consumers' perceptions of the US brand personality

Rojas-Méndez, José I.; Papadopoulos, Nicolas G. - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345

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Measuring and positioning nation brands : a comparative brand personality approach

Rojas-Méndez, José I.; Papadopulos, Nicolas; Murphy, … - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 48-65

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Brand personalities of global wine exporters : a collective reputation theory perspective

Rojas-Méndez, José; Hine, Michael J.; Rod, Michel - In: Journal of international food & agribusiness marketing … 30 (2018) 1, pp. 88-105

Persistent link: https://www.econbiz.de/10011965775

Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?

El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319

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Promoting country image and tourism in new or underdeveloped markets

Rojas-Méndez, José; Davies, Gary - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 755-768

Persistent link: https://www.econbiz.de/10014582398

Why do Russian consumers prefer foreign-made products and brands?

Rojas-Méndez, José; Kolotylo, Julia - In: Journal of global marketing 35 (2022) 3, pp. 208-227

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Conceptualizing nation branding : the systematic literature review

Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123

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Customer-based brand equity for global brands : a multinational approach

Atilgan, Eda; Akinci, Serkan; Aksoy, Safak; Kaynak, Erdener - In: Journal of euromarketing 18 (2009) 2, pp. 115-132

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An integrative framework linking brand associations and brand loyalty in professional sports

Kaynak, Erdener; Salman, Gulberk Gultekin; Tatoğlu, Ekrem - In: The journal of brand management : an international journal 15 (2007/08) 5, pp. 336-357

Persistent link: https://www.econbiz.de/10003699477