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Green Brand as a New Pattern of Energy-Efficient Consumption
Chygryn, Olena; Kuzior, Aleksandra; Olefirenko, Oleg; … - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 78-87
Persistent link: https://www.econbiz.de/10013490931
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Antecedents of green behavioral intentions : a cross-country study of Turkey, Finland and Pakistan
Konuk, Faruk Anıl; Ur Rahman, Saleem; Salo, Jari - In: International journal of consumer studies 39 (2015) 6, pp. 586-596
Persistent link: https://www.econbiz.de/10011418906
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Brand avoidance motivators stimulate to brand equity in the mediating role of brand hate : a case of smartphone industry of Pakistan
Abid, Rizwana; Khattak, Aamir - In: Inventi impact: retailing & consumer services (2018) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10012145761
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Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping
Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102
Persistent link: https://www.econbiz.de/10012146994
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The impact of brand image on purchase intention : moderating role of store image in Pakistan's retail sector
Rehman, Hafiz Ihsan Ur; Ishaq, Zahid - In: The IUP journal of brand management : IJBRM 14 (2017) 3, pp. 54-66
Persistent link: https://www.econbiz.de/10011751083
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Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid; Zahra, Sadaf; Yaseen, Asif - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
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Mediation of attitude toward brand on the relationship between service brand credibility and purchase intentions
Sheeraz, Muhammad; Khattak, Aamir Khan; Mahmood, Shahid; … - In: Pakistan journal of commerce and social sciences 10 (2016) 1, pp. 149-163
understanding the relationship between brand credibility and purchase intentions in service sector of Pakistan. The results are … Pakistan. Linear regression and Sobel test are used to examine the proposed hypotheses. The results reveal that both brand …
Persistent link: https://www.econbiz.de/10011929219
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Evaluating the influences of religiosity and product involvement level on the consumers
Yousaf, Salman; Malik, Muhammad Shaukat - In: Journal of Islamic marketing : JIMA 4 (2013) 2, pp. 163-186
Persistent link: https://www.econbiz.de/10009768487
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Advertising effectiveness on brand judgment and consumer preference in purchasing decision in Pakistan
Latif, Abdul; Seyd, Anwar Ali Shah G.; Halepoto, Ali Hassan - 2012
The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … study reveals that advertising has positive impact on brand judgment in respect of purchase decision in Pakistan …
Persistent link: https://www.econbiz.de/10009712729
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Factors affecting Pakistan's university students' purchase intention towards foreign apparel brands
Shah, Syed Iqbal; Shahzad, Akmal; Ahmed, Tanvir; Ahmed, … - In: Management : journal of contemporary management issues 17 (2012) 1, pp. 1-14
This paper aims to study factors affecting Pakistan’s university students’ purchase intention towards foreign apparel … in major cities of Pakistan (Islamabad & Rawalpindi), with 315 participants completing the self …’s emotional attributes if they want to succeed in Pakistan’s apparel market. …
Persistent link: https://www.econbiz.de/10010240410