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Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market
Dugar, Anurag - In: Global business review 14 (2013) 1, pp. 137-154
Persistent link: https://www.econbiz.de/10009746403
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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy; Heiman, Amir; Lowengart, Oded - In: The journal of brand management : an international journal 24 (2017) 2, pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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Brand switching through marketing mix : the role of brand effect on smartphone users
Salmi Mohd Isa; Lai Kelly; Shaian Kiumarsi - In: International journal of process management and … 10 (2020) 3, pp. 419-438
Persistent link: https://www.econbiz.de/10012254511
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Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period
Handayani, Erna; Astuti, Herni Justiana; Darmawan, Akhmad; … - 2021
Persistent link: https://www.econbiz.de/10012619759
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Decoding viewer behavior : a multi-faceted exploration of marketing mix, brand equity, e-WOM, and perceived value in Indonesia's film market
Jaya, Faransyah Agung; Arief, Muhtosim; Suwitho, Msi - 2024
Persistent link: https://www.econbiz.de/10014486650
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A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: The journal of brand management : an international journal 22 (2015) 4, pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
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Old, new and third wine regions : a consumer perspective
Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541
Persistent link: https://www.econbiz.de/10011847141