We present several empirical facts about trends in marketing investment in the US. We also present estimates of the …, image, etc.), along with the investments in the labor force used to manage and oversee the branding. We then discuss the … private benefits to firms from their advertising and the established academic wisdom for the striking magnitude of marketing …

a significant effect on brand perception. This research contributes to marketing and brand management literature by … investigating importance of sensory marketing, more specifically number, perceived intensity, and frequency of sensory involvement …

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the …, image, etc.), along with the investments in the labor force used to manage and oversee the branding. We then discuss the … private benefits to firms from their advertising and the established academic wisdom for the striking magnitude of marketing …

leads to CCBs has remained largely understudied in service marketing literature. Moreover, the underlying mechanisms through …

Many companies manage their business on a geographic basis and evaluate marketing metrics and managers correspondingly …

identities. New marketing communication tools, which enable interactions and consumer engagement, are among the most important … analyses the understanding of brand identity building blocks by brand experts and their usage of new marketing communication … relationships and brand experiences as building blocks of brand identity. Even if new marketing communications have been adapted to …

model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …

indicate that event marketing, in conjunction with consumers who are enthusiastic, active, and knowledgeable about the sponsor …