importance of branding, the brand hierarchy, the purpose of branding, and the brand-building tools used in business marketing …/articles.Conclusion: Branding plays a major role in business marketing, catalyzing the process of building long-term relationships with customers ….Applicative Value: Branding in business marketing has not received much attention in the literature, especially in an emerging market …

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the …, image, etc.), along with the investments in the labor force used to manage and oversee the branding. We then discuss the … private benefits to firms from their advertising and the established academic wisdom for the striking magnitude of marketing …

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …

model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …

. This has impacted marital shopping roles and its influence on branding efforts. This is a Main Street (consumer, retail …

Product offerings in many consumer packaged goods (CPG) categories come in a variety of complex branding structures … built around some discernable branding hierarchy. We develop a nonparametric statistical method in the context of a market … response model to estimate the residual equity of each hierarchical level in a typical CPG branding structure, consistent with …

dimensions of perceived quality on a three point rating scale. This paper will help marketers frame proper marketing strategies …