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Kapitalmarktzugang für Wachstu...
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Markenimage
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3
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The journal of product & brand management
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Psychology & marketing
15
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12
The journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of fashion marketing and management
10
Journal of retailing and consumer services
9
International journal of hospitality management
8
Journal of travel and tourism marketing
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of advertising : official publication of the American Academy of Advertising
7
Tourism management : research, policies, practice
7
European journal of marketing : EJM
6
International marketing review
6
Journal of international consumer marketing
6
Journal of marketing
6
Qualitative market research : an international journal
6
Journal of consumer behaviour : an international research review
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research : JMRS ; the journal of the Market Research Society
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Journal of advertising research
4
Journal of food products marketing
4
Journal of marketing management : MM
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Political marketing in the United States
4
Trademarks, brands, and competitiveness
4
Australasian marketing journal
3
Corporate reputation review : an international journal
3
Document de travail : une publication du Centre d'Observation Economique de la CCIP
3
International business and economics research journal
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of wine business research : IJWBR
3
Journal of business ethics : JOBE
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
594
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1
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594
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1
Destination brand equity for
Australia
: testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
2
Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
Saved in:
3
Tracing the evolution of EU images using a case-study of
Australia
and New Zealand
Chaban, Natalia
;
Kelly, Serena
- In:
Journal of common market studies : JCMS
55
(
2017
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10011763573
Saved in:
4
Brand image, cultural association and marketing : "New Zealand" butter and lamb exports to Britain : c. 1920-1938
Barnes, Felicity
;
Higgins, David M.
- In:
Business history
62
(
2020
)
1
,
pp. 70-97
Persistent link: https://www.econbiz.de/10012181778
Saved in:
5
Die Stellung des "Made in Germany" auf den Philippinen - eine ländervergleichende Studie bei philippinischen Klein- und Mittelbetrieben
Sand, Melanie
-
2000
Persistent link: https://www.econbiz.de/10001532602
Saved in:
6
The marketing consequences of IPOs
Fleischer, Victor
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
58
(
2006
)
5
,
pp. 457-467
Persistent link: https://www.econbiz.de/10003376258
Saved in:
7
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
8
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
9
A new measure of brand personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
10
La compétitivité hors prix des biens intermédiaires et d'équipement sur le marché européen en 2007
Anas, Jacques
- In:
Diagnostic(s) : revue de Coe-Rexecode
(
2008
)
7
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003859638
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