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Emoji in Advertising
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Markenimage
Werbung
11,204
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Du, Rex Yuxing
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Journal of business research : JBR
22
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21
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Journal of promotion management : JPM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
The journal of product & brand management
10
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of internet marketing and advertising : IJIMA
7
Psychology & marketing
7
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Asia Pacific journal of marketing and logistics
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
The journal of consumer marketing
5
International journal of consumer studies
4
Journal of advertising
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
Vision : the journal of business perspective
4
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
Asian Academy of Management journal : AAMJ
2
EuroMed journal of business
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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International business and economics research journal
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International journal of business excellence : IJBEX
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ECONIS (ZBW)
460
USB Cologne (EcoSocSci)
5
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1
Measuring brand personality using
emoji
: findings from Mokken scaling
Moussa, Salim
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012487206
Saved in:
2
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
3
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
4
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
5
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
6
Does poor fit always lead to negative evaluations? : extension
advertising
and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
7
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
8
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
9
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in
advertising
?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
10
How brands highlight country of origin in magazine
advertising
: a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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