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Markenimage
Consumer behaviour
33
Konsumentenverhalten
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China
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Marketing management
8
Marketingmanagement
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Advertising effects
7
Cultural identity
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Kulturelle Identität
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Brand image
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Gadekar, Mahesh
3
Brandão, Amélia Maria Pinto da Cunha
2
Ben Dahmane Mouelhi, Norchène
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Diallo, Mbaye Fall
1
Fam, Kim Shyan
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Renton, Michelle
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International journal of Chinese culture and management : IJCCM
1
International journal of consumer studies
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International journal of event and festival management
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Journal of business ethics : JBE
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
CSR actions, brand value, and willingness to pay a premium price for luxury brands : does long-term orientation matter?
Diallo, Mbaye Fall
;
Ben Dahmane Mouelhi, Norchène
; …
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 241-260
Persistent link: https://www.econbiz.de/10012436733
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2
You ruined our love story, but I just cannot hate you : a moderation-mediation analysis of past experienced brand love and brand hate
Brandão, Amélia Maria Pinto da Cunha
;
Ribeiro, Bruno
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1126-1138
Persistent link: https://www.econbiz.de/10014250713
Saved in:
3
"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
Saved in:
4
Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle
;
Richard, James E.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
Saved in:
5
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
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