//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Treating Ivanka unfairly
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Health
15
Krankenversicherung
15
Health insurance
14
Gesundheit
12
Kosten-Nutzen-Analyse
12
Moral Hazard
12
Cost-benefit analysis
11
Moral hazard
11
Consumer behaviour
10
Konsumentenverhalten
10
Lohnstruktur
10
Wage structure
10
Behinderte
6
Behinderte Arbeitskräfte
6
Disabled persons
6
Disabled workers
6
USA
6
Brand image
5
Brand management
5
Markenführung
5
Social insurance
5
United States
5
Behindertenpolitik
4
Disability policy
4
Insurance
4
Public relations
4
Sozialversicherung
4
Öffentlichkeitsarbeit
4
Arbeitskräfte
3
Communication
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Dismissal protection
3
Incentive
3
Innovation
3
Internal communication
3
Interne Kommunikation
3
Kommunikation
3
Kündigungsschutz
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Kim, Soojin
5
Kim, Jihye
2
Krishna, Arunima
2
Hwang, Jiyoung
1
Kim, Eunice
1
Lee, Jaejin
1
Published in...
All
Journal of marketing communications
2
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion
Krishna, Arunima
;
Kim, Soojin
- In:
Journal of business research : JBR
137
(
2021
),
pp. 267-277
Persistent link: https://www.econbiz.de/10012665714
Saved in:
2
"I'll stand by you" : understanding customers' moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct
Kim, Soojin
;
Krishna, Arunima
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 745-767
Persistent link: https://www.econbiz.de/10013493041
Saved in:
3
The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
Saved in:
4
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
5
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->