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Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings

Walker Reczek, Rebecca; Lamberton, Cait Poynor; West, … - In: Journal of marketing 76 (2012) 6, pp. 105-120

Persistent link: https://www.econbiz.de/10009670259

The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations

Zane, Daniel M.; Smith, Robert W.; Walker Reczek, Rebecca - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 974-994

Persistent link: https://www.econbiz.de/10012183288

"Choozing" the best spelling : consumer response to unconventionally spelled brand names

Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905

Persistent link: https://www.econbiz.de/10014432738

Beyond the 'Like' Button : The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

Reczek, Rebecca Walker - 2012

By 2011, approximately 83% of Fortune 500 companies were using some form of social media to connect with consumers (Hameed 2011). Further, surveys suggest that consumers are increasingly relying on social media to learn about unfamiliar brands. However, best practices regarding the use of social...

Persistent link: https://www.econbiz.de/10013105590