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Markenimage
Consumer behaviour
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Huan, Tzung-cheng
6
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Yeh, Shih-Shuo
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Chen, Chun
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Chen, Hung-Bin
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Chen, Hung-bin
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International journal of contemporary hospitality management
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The journal of product & brand management
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
Triad theory of hotel managerial leadership, employee brand-building behavior, and guest images of luxury-hotel brands
Xie, Lishan
;
Li, Yaoqi
;
Che, Sheng-Hsiang
;
Huan, Tzung-cheng
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1826-1847
Persistent link: https://www.econbiz.de/10011624165
Saved in:
2
Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Chen, Hung-bin
;
Yeh, Shih-shuo
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 354-360
Persistent link: https://www.econbiz.de/10010245245
Saved in:
3
Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan
;
Peng, Jia-min
;
Huan, Tzung-cheng
- In:
International journal of hospitality management
42
(
2014
),
pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
Saved in:
4
Customers' self-image congruity and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
Saved in:
5
Exploring the impact of social media platform image on hotel customers' visit intention
Ho, Juei-Ling
;
Chen, Kuan-Ying
;
Wang, Lan-Hsun
;
Yeh, …
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4206-4226
Persistent link: https://www.econbiz.de/10013413353
Saved in:
6
Exploring tourists' purchase intention of food-related souvenirs
Chen, Chun
;
Chen, Hung-Bin
;
Yeh, Shih-Shuo
;
Tseng, Liang-Yi
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013494163
Saved in:
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