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An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili; Ding, Ying - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
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Blending package shape with the gender dimension of brand image : how and why?
Pang, Jun; Ding, Ying - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 216-231
Persistent link: https://www.econbiz.de/10012506526
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The impact of monetary rewards on product sales in referral programs : the role of product image aesthetics
Wang, Xia; Ding, Ying - In: Journal of business research : JBR 145 (2022), pp. 828-842
Persistent link: https://www.econbiz.de/10013197956
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How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying; Liu, Yanzheng; Xu, Sunxu - In: Psychology & marketing 41 (2024) 6, pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210