Previous research has considered extensively the causes and effects of market entry order and timing. It has neglected, however, the timeliness of such entry mdash; the degree to which a firm delivered a new product on the date it had set for its release. In this article, we begin to fill the...

We consider the role that resource variation plays in affecting a firm's market entry decision. Resource variation, represented by amplitude, frequency, and unpredictability of change in market demand, has been shown to affect organizations' decisions and life chances, but there is little...