Observes that since the 1980s, many African countries have embarked on macroeconomic policy adjustments aimed at setting their economies on the path to a market orientation. In almost all national contexts, financial sector reforms have been at the core of the broader programme of structural...

Purpose – The purpose of this paper is to examine the relationship between market orientation, learning orientation and innovation; and second, assesses the role of innovation, market orientation and learning orientation on firms’ business performance using a developing country (i.e. the...

Market orientation is widely held as a credo for organisational success. Essentially, this means that organisations that are market oriented tend to perform better than those that are not. As a result of this logic (i.e. market orientation‐performance link), scholars from a wide array of...

Purpose – The research objective was to assess the challenges of transition that firms face in adopting a market orientation in China, as the basis for providing a context‐specific explanation of market orientation. Design/methodology/approach – A sample from the He Bei Light Industry...