Narrow search
Showing 1 - 8 of 8
Cover Image
Journal of Marketing Research : 1964 - 1969, the Bob Ferber years
Morrison, Donald G. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 92-93
Persistent link: https://www.econbiz.de/10010349018
Cover Image
Understanding the Japanese as customers, competitors, and collaborators
Montgomery, David B. - In: Japan and the world economy : international journal of … 3 (1991) 1, pp. 61-91
Persistent link: https://www.econbiz.de/10001108013
Cover Image
Conjoint calibration of the customer/competitor interface in industrial markets
Montgomery, David B. - In: Industrial marketing : a German-American perspective ; …, (pp. 297-319). 1986
Persistent link: https://www.econbiz.de/10002509742
Cover Image
JMR : The Bass years (1972 - 1975)
Montgomery, David B. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 96-100
Persistent link: https://www.econbiz.de/10010349014
Cover Image
Measuring variety-seeking and reinforcement behaviors using panel data
Kahn, Barbara E. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 89-100
Persistent link: https://www.econbiz.de/10001011981
Cover Image
Counting your customers : who are they and what will they do next?
Schmittlein, David C. - In: Management science : journal of the Institute for … 33 (1987) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10001025888
Cover Image
Generalizing the NBD model for customer purchases : what are the implications and is it worth the effort?
Morrison, Donald G. - In: Journal of business & economic statistics : JBES ; a … 6 (1988) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10001054553
Cover Image
Sampling properties of rate questions with implications for survey research
Buchanan, Bruce; Morrison, Donald G. - 2007
Persistent link: https://www.econbiz.de/10003540569