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Using survey data in inferences about purchase behaviour
Gaba, Anil; Winkler, Robert L. - 1990
Persistent link: https://www.econbiz.de/10000812119
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Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung
Homburg, Christian - 1989
Persistent link: https://www.econbiz.de/10000780188
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Loglineare Modellierung mit dem Abschlußtest : e. Instrument für d. empir. Marketingforschung
Schiller, Karla - 1986
Persistent link: https://www.econbiz.de/10000705610
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Food- und Drug-Einzelhandel - weltweit : Jahresübersicht ...
1987-1987: Frankfurt, M. : A.C. Nielsen Co. - 1987; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000427863
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The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul - 2009
Persistent link: https://www.econbiz.de/10003794414
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A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik; Sarstedt, Marko - 2011
Persistent link: https://www.econbiz.de/10008856520
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Market research data integration : coming to intersections from two directions
Walsh, Peter - In: International journal of market research : JMRS ; the … 49 (2007) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10003541439
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Statistics for marketing and consumer research
Mazzocchi, Mario - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003571688
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Marketing research with SPSS
Janssens, Wim (contributor); Wijnen, Katrien (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003556523