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Lebensstil-Forschung : theoretische Grundlagen und praktische Anwendungen ; mit 11 Abbildungen
Drieseberg, Thomas - 1995
Persistent link: https://www.econbiz.de/10000541093
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Researching a segmented market : reflections on telephone interviewing
Lord, Rhiannon; Bolton, Nicola; Fleming, Scott; … - In: Management research review 39 (2016) 7, pp. 786-802
Persistent link: https://www.econbiz.de/10011564332
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Zielgruppenforschung mittels Lebensstil-Typen : ein Allheilmittel in der Mediaforschung?
Schreiber, Petra - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2008) 5, pp. 52-56
Persistent link: https://www.econbiz.de/10003770269
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The effect of synchronizing consumers' diurnal preferences with time of response on data reliability
Hornik, Jacob; Tal, Aner - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10003956296
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Trendwärts - Erlebnismärkte 2030 : [wie wir morgen kaufen & genießen werden - 4 Zukunftsszenarien]
Wenzel, Eike (ed.) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008773193
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Psychographic segmentation of Indian urban consumers
Kumar, Rohit Vishal; Sarkar, Amitava - In: Journal of the Asia Pacific economy 13 (2008) 2, pp. 204-226
Persistent link: https://www.econbiz.de/10003688207
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Understanding "silver" consumers through cognitive age, health condition, financial status, and personal values : empirical evidence from the world's most mature market Japan
Kohlbacher, Florian; Chéron, Emmanuel - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 179-188
Persistent link: https://www.econbiz.de/10009575363
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Subjective well-being of different consumer lifestyle segments
Ganglmair-Wooliscroft, Alexandra; Lawson, Rob - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 172-183
Persistent link: https://www.econbiz.de/10009154831
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Who buys what : identifying international spending patterns by lifestyle groups
2006
Persistent link: https://www.econbiz.de/10003747524
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Pattern detection with growing neural networks - an application to marketing and library data
Decker, Reinhold; Hermelbracht, Antonia - In: Operations research proceedings 2004 : selected papers …, (pp. 230-237). 2005
Persistent link: https://www.econbiz.de/10002851384