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~subject:"Market research"
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A synthesis of research on the...
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Subject
All
Market research
Marketing
31,298
Bibliometrics
20,102
Bibliometrie
19,983
Performance measurement
15,109
Performance-Messung
14,296
Marktforschung
12,271
Theorie
6,021
Theory
5,986
Deutschland
4,609
Marketingmanagement
4,485
Consumer behaviour
4,339
Marketing management
4,239
Konsumentenverhalten
4,168
Germany
3,860
USA
3,827
Unternehmenserfolg
3,564
United States
3,563
Firm performance
3,497
Verkauf
3,471
Selling
3,150
marketing
2,573
Strategisches Management
2,535
Welt
2,431
Salespeople
2,422
Relationship marketing
2,413
Verkaufspersonal
2,406
World
2,392
Beziehungsmarketing
2,375
Innovation
2,323
Supply chain
2,104
Lieferkette
2,084
Management
2,032
Strategic management
1,742
Economics
1,576
Performance management
1,473
Innovationsmanagement
1,423
Performance-Management
1,398
Literature review
1,372
Innovation management
1,351
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Online availability
All
Undetermined
1,170
Free
483
Type of publication
All
Article
4,021
Book / Working Paper
2,697
Journal
115
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
2,511
Aufsatz in Zeitschrift
2,511
Aufsatz im Buch
1,219
Book section
1,219
Graue Literatur
698
Non-commercial literature
698
Hochschulschrift
559
Thesis
488
Collection of articles of several authors
318
Sammelwerk
318
Working Paper
307
Arbeitspapier
304
Lehrbuch
280
Textbook
251
Bibliografie enthalten
233
Bibliography included
233
research-article
162
Aufsatzsammlung
141
Konferenzschrift
136
Conference proceedings
92
Case study
90
Fallstudie
90
Statistik
67
Handbook
65
Handbuch
65
Reprint
64
Statistics
61
Glossar enthalten
51
Glossary included
51
Mehrbändiges Werk
40
Multi-volume publication
40
conceptual-paper
26
Ratgeber
25
Forschungsbericht
24
Festschrift
23
Market information
23
Marktinformation
23
review-article
23
Guidebook
22
review
21
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Language
All
English
4,438
German
2,342
French
20
Polish
15
Undetermined
13
Russian
10
Spanish
8
Italian
6
Dutch
5
Danish
4
Swedish
4
Czech
2
Hungarian
2
Turkish
2
Ukrainian
2
Afrikaans
1
Finnish
1
Croatian
1
Norwegian
1
Slovenian
1
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Author
All
Malhotra, Naresh K.
50
Herrmann, Andreas
33
Hruschka, Harald
31
Homburg, Christian
30
Decker, Reinhold
27
Wildner, Raimund
24
Huber, Frank
23
Sarstedt, Marko
22
Hildebrandt, Lutz
21
Bauer, Hans H.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Hair, Joseph F.
19
Pepels, Werner
18
Albers, Sönke
17
Kumar, V.
17
Eisend, Martin
16
Kuß, Alfred
16
Wiedmann, Klaus-Peter
16
Green, Paul E.
15
Gustafsson, Anders
15
Helm, Roland
15
Baier, Daniel
14
Birks, David F.
14
DeSarbo, Wayne
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Baumgartner, Hans
13
Belk, Russell W.
13
Buber, Renate
13
Dolnicar, Sara
13
Holbrook, Morris B.
13
Leeflang, Peter
13
Skiera, Bernd
13
Diamantopoulos, Adamantios
12
Gierl, Heribert
12
Keller, Bernhard
12
Klarmann, Martin
12
Koch, Jörg
12
Lee, Nick
12
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Institution
All
Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
34
American Marketing Association
29
Springer Fachmedien Wiesbaden
19
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Esomar
7
Market Research Society
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Edward Elgar Publishing
5
GfK-Nürnberg e.V.
5
AMACOM
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
Books on Demand GmbH <Norderstedt>
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
3
Fördergesellschaft Produktmarketing
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Harvard Graduate School of Business Administration
3
IGI Global
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
3
Marketing Research Congress <45, 1992, Madrid>
3
OECD
3
Seminar on market modelling
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer International Publishing
3
Academy of Marketing
2
Academy of Marketing Science
2
Advertising Research Foundation
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
American Management Association
2
Australien / Department of Industry, Science and Technology
2
Axel-Springer-Verlag
2
Berliner Wissenschafts-Verlag
2
De Gruyter Oldenbourg
2
Deutsche Marketing-Vereinigung
2
Deutschland / Statistisches Bundesamt
2
Duncker & Humblot
2
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Published in...
All
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
89
Qualitative market research : an international journal
73
SpringerLink / Bücher
61
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Market Research: An International Journal
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
European Journal of Marketing
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing Intelligence & Planning
40
Marketing : ZFP ; journal of research and management
39
Europäische Hochschulschriften / 5
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
more ...
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Source
All
ECONIS (ZBW)
6,534
Other ZBW resources
276
RePEc
14
EconStor
7
BASE
4
Showing
1
-
10
of
6,835
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Factors affecting acceptance of the internet as a
marketing
intelligence tool among sales staff
Foroutan, Neda
;
Esfidani, Mohammad R.
- In:
International journal of electronic customer …
11
(
2017/2018
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011966913
Saved in:
2
The evolution of
marketing
channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred
;
Goetz, Oliver
;
Mantrala, Murali K.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
Saved in:
3
Intrafunctional competitive intelligence and sales performance : a social network perspective
Ahearne, Michael
;
Lam, Son K.
;
Hayati, Babak
;
Kraus, Florian
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 37-56
Persistent link: https://www.econbiz.de/10009793102
Saved in:
4
A job demands-resources perspective on salespersons’ market intelligence activities in new product development
Kuester, Sabine
;
Rauch, Andreas
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011486149
Saved in:
5
Improving online panel data usage in sales research
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10011486211
Saved in:
6
The importance of understanding consumer wants on the part of
salespeople
Schuchert-Güler, Pakize
-
1999
Persistent link: https://www.econbiz.de/10001454924
Saved in:
7
Pricing strategy : a review of 22 years of
marketing
research
Kienzler, Mario
;
Kowalkowski, Christian
- In:
Journal of business research : JBR
78
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
Saved in:
8
A growth-share matrix of service
marketing
research themes
Furrer, Olivier
;
Baillod, Chloé
;
Landry, Mikèle
- In:
A Research Agenda for Service Marketing
,
(pp. 3-20)
.
2024
Persistent link: https://www.econbiz.de/10014517859
Saved in:
9
Salesperson resistance to sharing market intelligence in Sub-Saharan Africa
Nowlin, Edward L.
;
Anaza, Nwamaka A.
;
Anaza, Emeka
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011292224
Saved in:
10
The
marketing
data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
Saved in:
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