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Market segmentation
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Using the experientially based approach to segment heritage site visitors
Biran, Avital
;
Poria, Yaniv
;
Reichel, Arie
- In:
Progress in tourism marketing
,
(pp. 133-146)
.
2006
Persistent link: https://www.econbiz.de/10003538550
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Residents' place image : a meaningful psychographic variable for tourism segmentation?
Stylidis, Dimitrios
;
Sit, Jason Kokho
;
Biran, Avital
- In:
Journal of travel and tourism marketing
35
(
2018
)
6
,
pp. 715-725
Persistent link: https://www.econbiz.de/10011918075
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