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Make-or-buy decisions : vertical integration and marketing productivity
Anderson, Erin; Weitz, Barton A. - 2009
Persistent link: https://www.econbiz.de/10003836373
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Firms and the creation of new markets
Anderson, Erin; Gatignon, Hubert A. - In: Handbook of new institutional economics, (pp. 401-431). 2008
Persistent link: https://www.econbiz.de/10003703802
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Marketing channels
Anderson, Erin; Stern, Louis W.; Ansary, Adel I. el- - 2006 - 7. ed.
Persistent link: https://www.econbiz.de/10003148574
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Firms and the creation of new markets
Anderson, Erin; Gatignon, Hubert A. - In: Handbook of new institutional economics, (pp. 401-431). 2005
Persistent link: https://www.econbiz.de/10003084479