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Marketing
Management
46,006
Bibliometrics
20,102
Bibliometrie
19,983
Theorie
5,500
Theory
5,394
USA
3,783
management
3,523
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3,428
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3,349
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3,024
Welt
2,794
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2,744
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2,694
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2,666
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2,420
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2,333
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2,120
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1,999
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1,914
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1,884
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1,842
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1,827
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1,785
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1,772
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1,683
Unternehmenserfolg
1,573
Organisatorischer Wandel
1,527
Transnational corporation
1,503
Firm performance
1,424
Entrepreneurship approach
1,410
Innovationsmanagement
1,405
Leadership
1,287
Unternehmenskultur
1,268
business strategy
1,263
Organisation
1,256
business policy
1,250
Corporate Governance
1,246
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1,225
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1,204
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Meffert, Heribert
22
Fritz, Wolfgang
15
O'Cass, AG
14
Kotler, Philip
13
Gyulavári, Tamás
10
Koschnick, Wolfgang J.
10
Bilgin, Mehmet Huseyin
9
Danis, Hakan
9
Nufer, Gerd
9
Hair, Joseph F.
8
DeSarbo, Wayne S.
7
Stremersch, Stefan
7
Walker, Orville C.
7
Winer, Russell S.
7
Best, Roger J.
6
Dreyer, Axel
6
Kolos, Krisztina
6
Kumar, Satish
6
Mandják, Tibor
6
Mullins, John W.
6
Shaw, Stephen
6
Baumgarth, Carsten
5
Ferrell, Odies C.
5
Grönroos, Christian
5
Gáti, Mirkó
5
Hiam, Alexander
5
Homburg, Christian
5
Keller, Kevin Lane
5
Lamb, Charles W.
5
Lehmann, Donald R.
5
McDaniel, Carl D.
5
Moutinho, Luiz
5
Ngo, L
5
Pümpin, Cuno
5
Wedel, Michel
5
Winkelmann, Peter
5
Bauer, András
4
Berács, József
4
Csordás, Tamás
4
Demir, Ender
4
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Springer Fachmedien Wiesbaden
6
Technische Universität <Braunschweig> / Institut für Marketing
5
Fachhochschule Reutlingen / European School of Business
4
Institut für Marketing <Münster, Westfalen>
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Business & Economics Society International
3
Eurasia Business and Economics Society
3
Alfred P. Sloan School of Management
2
Business & Economics Society International / Conference <12., 2008, Lugano>
2
Business & Economics Society International / Conference <16., 2010, Athen>
2
De Gruyter Oldenbourg
2
Eurasia Business and Economics Society. / Conference
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Hochschule Sankt Gallen für Wirtschafts- und Sozialwissenschaften / Weiterbildungsstufe
2
IGI Global
2
Obščestvo Znanie Rossii
2
Samarskij gosudarstvennyj techničeskij universitet
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Universitatea Transilvania din Braşov / Facultatea de Ştiinţe Economice
2
Universität des Saarlandes / Institut für Handel & Internationales Marketing
2
Verband der Hochschullehrer für Betriebswirtschaft
2
W. Kohlhammer GmbH
2
Academic and Business Research Institute
1
Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach
1
American Management Association
1
American Telephone and Telegraph Company
1
Bajkalʹskij Gosudarstvennyj Universitet Ėkonomiki i Prava
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Belorusskij gosudarstvennyj universitet / Institut biznesa
1
Bochumer Ökonomen-Tag <1, 1997, Bochum>
1
Business & Economics Society International / Conference <13., 2009, Acapulco>
1
Business & Economics Society International / Conference <14., 2009, Kona, Hawaii>
1
Business & Economics Society International / Conference <22., 2013, Monaco>
1
Center for Economic Research <Tilburg>
1
Centr Naučnoj Mysli
1
Centr Razvitija Naučnogo Sotrudničestva
1
Centre of Applied Research in Management and Economics Conference <2022, Leiria>
1
Chartered Institute of Marketing <London>
1
Colloquium Baltic Business Development <2012, Tallin>
1
Conference in Honor of Joel Dean <1984, New York, NY>
1
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Published in...
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European Journal of Marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business research : JBR
11
SpringerLink / Bücher
11
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Springer eBook Collection
8
Global business & economics anthology
7
Journal of the Academy of Marketing Science
7
Reutlinger Diskussionsbeiträge zu Marketing und Management
7
Marketing : ZFP ; journal of research and management
6
Eurasian studies in business and economics
5
Management Decision
5
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
5
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
4
Eurasian Studies in Business and Economics
4
European journal of marketing : EJM
4
International Journal of Contemporary Hospitality Management
4
International journal of contemporary hospitality management
4
Journal of business ethics : JOBE
4
Journal of marketing education : JME
4
Australasian marketing journal
3
Dtv
3
Europäische Hochschulschriften / 5
3
International marketing review
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of macromarketing
3
Journal of promotion management : innovations in planning and applied research
3
Know-how to use
3
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
3
Lehrbuch
3
Marketing Intelligence & Planning
3
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
3
Problems and perspectives in management : PPM ; international research journal
3
Psychology & marketing
3
Reutlinger Diskussionsbeiträge zu Marketing & Management
3
Schriftenreihe Handel und Marketing
3
Sportmanagement : SPM
3
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Source
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ECONIS (ZBW)
765
USB Cologne (EcoSocSci)
417
BASE
152
Other ZBW resources
49
RePEc
20
USB Cologne (business full texts)
7
EconStor
5
OLC EcoSci
4
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1
Arts
management
/marketing journal citation analysis : assessing external impact
Rentschler, Ruth
;
Kirchner, Theresa A.
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 6-20
Persistent link: https://www.econbiz.de/10009573190
Saved in:
2
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
3
Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp
;
Edvardsson, Bo
- In:
Journal of service management
25
(
2014
)
2
,
pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
Saved in:
4
Responsible research in business and
management
(RRBM) and the Journal of Public Policy & Marketing : connected through impact
Cross, Samantha N. N.
;
Gustafsson, Anders
;
Pechmann, …
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 51-53
Persistent link: https://www.econbiz.de/10012703052
Saved in:
5
Uncovering the service profit chain in the casino industry
Prentice, Catherine
;
Wong, IpKin Anthony
;
Lam, Desmond
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2826-2846
Persistent link: https://www.econbiz.de/10011799915
Saved in:
6
The role of digitalization in business and
management
: a systematic literature review
Calderon-Monge, Esther
;
Ribeiro Soriano, Domingo
- In:
Review of managerial science : RMS
18
(
2024
)
2
,
pp. 449-491
Persistent link: https://www.econbiz.de/10014551412
Saved in:
7
Journal of Marketing Education : a retrospective overview between 1979 and 2019
Donthu, Naveen
;
Kumar, Satish
;
Mills, Adam
;
Pattnaik, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012592895
Saved in:
8
Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald
-
2008
Persistent link: https://www.econbiz.de/10003644627
Saved in:
9
Publishing research in marketing journals using structural equation modeling
Babin, Barry J.
;
Hair, Joseph F.
;
Boles, James S.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
Saved in:
10
A 13-year content analysis of survey methodology in communication related journals
Macias, Wendy
;
Springston, Jeffrey K.
;
Lariscy, Ruth …
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003770184
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