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Efektyvne upravlinnja ekonomikoju : teorija i praktyka : materialy mižnarodnoï naukovo-praktyčnoï konferenciï, 4-5 žovtnja 2013 roku
Mižnarodna naukovo-praktyčna konferencija "Efektyvne …; … - 2013
Persistent link: https://www.econbiz.de/10011510396
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Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian; Rajala, Arto - 1998
Persistent link: https://www.econbiz.de/10000681044
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Interdisciplinarity in closed-loop supply chain management research
Agrawal, Vishal; Toktay, L. Beril - In: Closed-loop supply chains : new developments to improve …, (pp. 197-214). 2010
Persistent link: https://www.econbiz.de/10003973315
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A hybrid manufacturing/remanufacturing system with random remanufacturing yield and market-driven product acquisition
Li, Xiang; Li, Yongjian; Saghafian, Soroush - In: IEEE transactions on engineering management : EM 60 (2013) 2, pp. 424-437
Persistent link: https://www.econbiz.de/10009753764
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Product innovation and product innovation marketing : theory and microeconometric evidence
Kaiser, Ulrich - 2001
This paper derives a three stage Cournot-oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that...
Persistent link: https://www.econbiz.de/10011446211
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The marketing of industrial products
Wilson, Aubrey (contributor) - 1965
Persistent link: https://www.econbiz.de/10003179433
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Die Pharmaindustrie und die Biotechnologie : Analyse der Veränderungen in der Industriestruktur
Spaethe, Tilman Urs (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001643166