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Selling feminism : how female empowerment campaigns employ postfeminist discourses
Windels, Kasey; Champlin, Sara; Shelton, Summer; … - In: Journal of advertising 49 (2020) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10012201575
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Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing
Bettany, Shona; Dobscha, Susan; O'Malley, Lisa; … - In: Marketing theory 10 (2010) 1, pp. 3-28
Persistent link: https://www.econbiz.de/10003964023
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Marketing and the missing feminisms : decolonial feminism, and the Arab Spring
Ourahmoune, Nacima; El Jurdi, Hounaida - In: The Routledge companion to marketing and feminism, (pp. 257-267). 2022
Persistent link: https://www.econbiz.de/10014474355
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The significance of the women's movement to marketing : a lifestyle analysis
Venkatesh, Alladi - 1985
Persistent link: https://www.econbiz.de/10013467921
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Marketing theory : classic and contemporary readings
Sheth, Jagdish N.; Garrett, Dennis E. - 1986
Persistent link: https://www.econbiz.de/10000717686
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Advances in business marketing : a research annual
Greenwich, Conn. [u.a.] : JAI Pr. - 1.1986 - 4.1990
Persistent link: https://www.econbiz.de/10000445579
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International advertising and marketing
Dunn, S. Watson (ed.) - 1979
Persistent link: https://www.econbiz.de/10000582491
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Ganz direkt : Direktmarketing in Deutschland ; Fakten, Trends, Hintergründe
München : Europa-Fachpresse-Verl. - 1995/96(1995) - 2002; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000586437
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Automotive Management : Strategie und Marketing in der Automobilwirtschaft ; mit 34 Tabellen
Ebel, Bernhard (ed.) - 2004
Persistent link: https://www.econbiz.de/10001759870
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The future of marketing : critical 21st century perspectives
Kitchen, Philip J. (ed.); Sheth, Jagdish N. (contributor) - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001702742