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Micro & small enterprises in Ireland : a brand management perspective
Kennedy, Bobby; Wright, Angela - In: Business and Economic Research : BER 6 (2016) 1, pp. 381-402
Persistent link: https://www.econbiz.de/10011494891
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The potential and challenge of the network realization capability for SMEs in Ireland and Finland
McGrath, Helen; O'Toole, Thomas - In: Journal of business market management : jbm 4 (2010) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10003953122
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Signifying place : the semiotic realisation of place in Irish product marketing
Gaffey, Sheila - 2004
Persistent link: https://www.econbiz.de/10004104675
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Marketing : an introduction for students of Ireland
Rogan, Donal - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004914384
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Marketing : an introduction for students of Ireland
Rogan, Donal - 2011 - 4. ed.
Persistent link: https://www.econbiz.de/10009285092
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The Strategic Marketing of Science, Technology, and Medical Journals : A Business History of a Dynamic Marketplace, 2000-2020
Greco, Albert N. - 2023
Chapter 1: Introduction to History and Development of Scientific, Technical, and Medical [STM]Journals -- Chapter 2: The State of the Scholarly Journal Publishing Industry in 2000 -- Chapter 3: The Impact of Disruption: 2001-2012 -- Chapter 4: The Impact of Legal, Intellectual Property, and...
Persistent link: https://www.econbiz.de/10014306596
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Irish marketing review : a journal of research and practice
Dublin : Mercury Publications Ltd. - 1.1986 - 21.2011,1/2; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10009530638
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The Methodology in Empirical Sales Ethics Research: 1980–2010
McClaren, Nicholas - In: Journal of Business Ethics 127 (2015) 1, pp. 121-147
sales management between 1980 and 2010. The review discusses the sources and authorship of the sales ethics research. To … Journal of Business Ethics and the Journal of Personal Selling & Sales Management maintaining their position as the main …
Persistent link: https://www.econbiz.de/10011242092
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Changes on Asian Markets – Challenge for European Companies
Zamykalová, Miroslava; Gullová, Soňa - In: Současná Evropa 2013 (2013) 3, pp. 147-161
If consumer businesses in Asia are to meet the chalenge, they will have to fundamentally change the way they think about strategy, operations, organization and marketing. As the world witnesses profound changes to the traditional model of global finance, some Asian countries have proven...
Persistent link: https://www.econbiz.de/10011195468
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Comparing levels of career indecision among selected honours degree students at the University of Pretoria
Jordaan, Y.; Smithard, C.; Burger, E. - In: Meditari Accountancy Research 17 (2009) September, pp. 85-100
Management, Economics and Marketing was drawn and their levels of career indecision were measured using self …
Persistent link: https://www.econbiz.de/10009319805