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Relationship Marketing : das Management von Kundenbeziehungen
Bruhn, Manfred - 2022 - 6., überarbeitete Auflage
Die Beziehungsführerschaft zum Kunden rückt neben den klassischen Wettbewerbsvorteilen, wie der Qualitäts- und Kostenführerschaft, als strategischer Erfolgsfaktor zunehmend in den Mittelpunkt. Deshalb gewinnt das Relationship Marketing – verstanden als Management von Kundenbeziehungen –...
Persistent link: https://www.econbiz.de/10012487212
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Amazon top seller secrets : inside tips from Amazon's most successful sellers
Schepp, Brad; Schepp, Debra - 2009
Persistent link: https://www.econbiz.de/10004931464
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Internet Auctions
Haruvy, Ernan; Popkowski Leszczyc, Peter T. L. - In: Foundations and Trends(R) in Marketing 4 (2010) 1, pp. 1-75
Internet auctions are common in nearly all consumer categories. Hence, it is not surprising that a great deal of research has emerged on the topic in recent years. New design and format considerations and a wealth of available data from various platforms provide new questions and promising...
Persistent link: https://www.econbiz.de/10010693754
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Tractors on eBay: Differences between Internet and In-Person Auctions
Diekmann, Florian; Roe, Brian E.; Batte, Marvin T. - Agricultural and Applied Economics Association - AAEA - 2007
input markets. A hedonic model estimated with used tractor transactions from Midwestern sellers pooled between eBay and in … comparable equipment sold on eBay, though this difference is attenuated for tractors fully covered by eBay's buyer protection …, more-valuable tractors are less likely to be offered on eBay, a choice that should enhance seller revenues. Furthermore …
Persistent link: https://www.econbiz.de/10005803188
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Tractors on eBay: Differences between Internet and In-Person Auctions
Diekmann, Florian; Roe, Brian E.; Batte, Marvin T. - 2007
input markets. A hedonic model estimated with used tractor transactions from Midwestern sellers pooled between eBay and in … comparable equipment sold on eBay, though this difference is attenuated for tractors fully covered by eBay's buyer protection …, more-valuable tractors are less likely to be offered on eBay, a choice that should enhance seller revenues. Furthermore …
Persistent link: https://www.econbiz.de/10009444983
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The eBay marketing bible : everything you need to know to reach more customers and maximize your profits
Ennico, Clifford R.; Shebley, Cindy - 2009
Persistent link: https://www.econbiz.de/10004937035
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Machinery Leasing And Custom Services By Cooperatives And Other Dealers
Biser, Lloyd C. - Economic Research Service, Department of Agriculture - 1979
When earnings decline in the face of rising production costs, farmers may find leasing and renting more attractive than owning their equipment. This-study provides information to cooperative machinery dealers and production credit associations on the benefits, drawbacks, and potential of leasing...
Persistent link: https://www.econbiz.de/10010878837
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Improvements In Cooperative Livestock Marketing: A Study Of The Equity Cooperative Livestock Sales Association
Fox, Raymond L.; Haas, John T. - Economic Research Service, Department of Agriculture - 1979
, Wisconsin. It appraises nearly 20 years of operations following a transition from terminal market and private treaty selling to …
Persistent link: https://www.econbiz.de/10010878838
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Agricultural Exports By Cooperatives
Hirsch, Donald E. - Economic Research Service, Department of Agriculture - 1979
This study is the first to present a broad statistical picture of operations exporting cooperatives. Included are data pertaining to dollar volumes, destinations, and cooperative shares of total U.S. agricultural export volumes, phis information about marketing channels, foreign offices and...
Persistent link: https://www.econbiz.de/10010878841
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Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares
Thomas, Lisa Y - 2010
The timeshare industry, also known as vacation ownership, is the fastest growing segment of the hospitality industry with sales totaling $9.7 billion in 2008 (ARDA, 2010). The typical timeshare sales process is a 90-120 minute sales presentation conducted by a timeshare sales representative to...
Persistent link: https://www.econbiz.de/10009458741