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Die absatzpolitischen Massnahmen der Mustermesseveranstalter in Deutschland vom Beginn der Mustermesse bis ins Jahr 1933
Koch, Eckhard - 1994
Persistent link: https://www.econbiz.de/10000507446
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Digital signage : die globale Studie ; Chancen und Risiken
Telschow, Stephan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003760564
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Marketing für Aussenwerbeträger
Korff, Guido - 1987
Persistent link: https://www.econbiz.de/10012700214
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Arts in development of tourist experiences
Janičić, Radmila - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 1-8
The paper presents theoretical and practical aspects of the impact of arts on tourist experiences. The paper will … on the basis of arts events, as well as their satisfaction with arts events, exhibitions, concerts, theatres events …
Persistent link: https://www.econbiz.de/10012534835
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The evolution and development of arts marketing research
Fillis, Ian - In: Arts marketing : an international journal ; AM 1 (2011) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10009301303
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Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
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Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim; Wickham, Mark - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
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Research in arts marketing : evolution and future directions
Colbert, François; St-James, Yannik - In: Psychology & marketing 31 (2014) 8, pp. 566-575
Persistent link: https://www.econbiz.de/10010399728
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Special issue: Marketing the arts
Colbert, François (contributor) - 2014
Persistent link: https://www.econbiz.de/10010399731